{"id":47,"date":"2022-06-12T09:12:11","date_gmt":"2022-06-12T09:12:11","guid":{"rendered":"https:\/\/www.artisanfurniture.net\/news\/dreams-to-review-brand-vision-with-new-creative-agency-artisanfurniture\/"},"modified":"2022-06-12T09:12:11","modified_gmt":"2022-06-12T09:12:11","slug":"dreams-to-review-brand-vision-with-new-creative-agency-artisanfurniture","status":"publish","type":"post","link":"https:\/\/www.artisanfurniture.net\/news\/dreams-to-review-brand-vision-with-new-creative-agency-artisanfurniture\/","title":{"rendered":"Dreams to review brand vision with new creative agency | ArtisanFurniture"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.furniturenews.net\/sites\/furniturenews.net\/files\/images\/article\/2022\/06\/dreams.jpeg\" \/><\/p>\n<div>\n<p>Dreams\u00a0has appointed global creative network Iris as its new agency, following a competitive pitch process.<\/p>\n<p>This appointment marks a significant investment from Dreams, which is looking to create a new brand vision for the future, post-pandemic.<\/p>\n<p>The brief will see Iris take responsibility for the strategic and creative development of the brand in the UK, from creating above-the-line advertising across broadcast channels, right through to in-store activity and experiences.<\/p>\n<p>Dreams&#8217; CMO Jo Martin says: \u201cThis is a really exciting time for <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dreams.co.uk\">Dreams<\/a><\/strong>, and we have got real momentum to evolve and relaunch for the post-pandemic era. We were looking for a strategic and creative agency to help us on that journey and we couldn\u2019t think of a better partner for us in the long term than Iris. They have a strong pedigree in British retail, and really grasped our vision and ambition from the start, perfectly capturing the direction we want to take our business in.\u201d<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dreams\u00a0has appointed global creative network Iris as its new agency, following a competitive pitch process. This appointment marks a significant investment from Dreams, which is looking to create a new brand vision for the future, post-pandemic. The brief will see Iris take responsibility for the strategic and creative development of the brand in the UK, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":0,"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/media\/48"}],"wp:attachment":[{"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artisanfurniture.net\/news\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}