Launching a Profitable Wholesale Furniture Business



Furniture is a lucrative market for aspiring entrepreneurs looking to start a wholesale business. The global furniture industry is projected to reach $700 billion by 2025. With the right strategies, you can tap into this demand and build a successful wholesale furniture company. This article will guide you through critical steps like choosing furniture to sell, setting pricing, marketing to retailers, and leveraging dropshipping to streamline operations.

Understanding the Wholesale Furniture Model

Wholesaling allows you to sell furniture in bulk quantities to retailers at a discounted price. The retailers then market and sell the furniture to consumers at a markup. As the wholesaler, you can focus on sourcing quality furniture and nurturing partnerships instead of retail sales.

You also have flexibility in your business model. Many wholesale furniture companies sell inventory from their own warehouses. But dropshipping is also an option – you can work with manufacturers to ship orders directly to your retail partners. This removes the need to store inventory.

Selecting Profitable Furniture to Wholesale

With any wholesale business, choosing the right products is key. Focus on furniture types that are versatile, foster brand loyalty, and align with current trends.

Everyday Staples

Living room seating, bedroom sets, dining tables, and office furniture have steady yearly demand. Focus on pieces that blend simplicity, comfort, and durability.

On-Trend Accents

Inject your catalog with stylish accents that reflect emerging interior design trends. Mid-century modern, industrial, bohemian, and minimalist pieces can draw retailer interest.

Sustainable and Eco-Friendly Pieces

As consumers become more sustainability-focused, items made from recycled materials, natural fibers, and non-toxic finishes will attract sales.

Crafting a Wholesale Pricing Strategy

To maximize profit margins, you’ll need to strategically price your wholesale furniture. Consider these tips when calculating your wholesale costs:

  • Offer tiered pricing – retailers get better rates at higher order volumes
  • Factor in shipping and production costs
  • Build in a 40-50% margin between wholesale and retail prices
  • Require minimum order quantities for the best rates
  • Offer seasonal promotions and discounts to incentivize retailers

Having clear published price lists helps retailers forecast profit potential. You can provide these through your ecommerce platform or sales sheets.

Marketing Your Brand to Furniture Retailers

As a new wholesaler, you’ll need to actively pitch your brand to potential retail partners. Some effective outreach strategies include:

Optimizing your website for retailers – Create a page explaining your wholesale program and include an application for new accounts. List pricing, minimums, and product specifications.

Attending furniture trade shows – Displaying your collection at events like Las Vegas Market and High Point Market raises brand awareness. Be prepared to offer discounts.

Using furniture marketplaces – Platforms like GoTent allow you to list your inventory for retailers to browse and order. This opens up new sales channels.

Building an email list – Send occasional newsletters with new arrivals, promotions, and company updates to engage existing retailers and attract new ones.

Leveraging social media – Share beautiful lifestyle imagery and behind-the-scenes content to showcase products and brand storytelling.

Streamlining Operations With Furniture Dropshipping

For new wholesalers, holding excessive inventory can strain cash flow. This is where dropshipping becomes appealing – the supplier handles shipping furniture directly to retailers after you process the order.

Partner with manufacturers domestically or overseas to establish dropshipping workflows. Negotiate preferable shipping rates based on order volumes. With the logistics handled, you can focus on scaling the business through great supplier and retailer relationships.

Launch Your Wholesale Furniture Business

By selecting the right mix of furniture, building brand awareness, and leveraging dropshipping, you can carve out a niche as a wholesaler. As you grow, consider expanding to new furniture categories and markets. With the strategies above, you have a blueprint for building a thriving and sustainable wholesale furniture business.