UK Reseller Guidance on Sale of Goods & Services

1. Introduction

Artisan Furniture is a British brand headquartered in Westminster, London, with a flagship fulfilment centre in Ipswich, UK. Our operations are community‑driven, SMETA‑audited, Forbes‑featured, Goldman Sachs‑mentored, GMP‑certified, and B Corp compliant. We sell exclusively on a business‑to‑business (B2B) basis to trade partners, retailers, and resellers — never directly to the general public.

This UK‑specific guidance is designed to explain how UK laws apply in our B2B framework, which consumer laws do not apply, and what resellers can expect from Artisan Furniture. It is an explanatory guide, not a contractual terms document. Our formal contractual terms of trade will be provided separately.

1.1 About British Establishment

Global Vision Direct Ltd, trading as Artisan Furniture, is incorporated and registered in the United Kingdom, with its registered office at Baker Street, London.

The business’s corporate office and global headquarters are based in Westminster, London, from where group governance, strategy, compliance, and international operations are directed. The UK establishment operates a fulfilment centre in Ipswich, England.

The company operates through four dependent foreign branches:

• Germany – registered in Düsseldorf, covering the European Union

• United States – registered in New Jersey, covering the United States of America

• Australia – registered in Sydney, covering Australia

• Canada – registered in Toronto, covering Canada

Across these regions, the business manages seven fulfilment centres:

• United States: Fairview, New Jersey and Compton, California

• Canada: Brampton, Ontario

• Australia: Melbourne, Victoria

• Spain: Madrid, Community of Madrid

• Germany: Magdeburg, Saxony-Anhalt

• United Kingdom: Ipswich, England

The business banks with HSBC in UK.

In addition, the business owns and operates its manufacturing facility in Jaipur, India, which also serves as the regional corporate office and Local Head Office (LHO) for India, supporting manufacturing, regional management, and backend operations.

2. Why This Guidance Matters

UK law contains a mix of consumer‑focused rights and general sale‑of‑goods obligations. Because Artisan Furniture trades B2B only, the consumer protections that apply to members of the public do not extend to our resellers. Instead, our relationship is governed by commercial law, sale of goods statutes, and our mutually agreed contract. This guidance ensures that resellers understand what protections apply, what do not, and what responsibilities rest with each party.

3. Consumer Laws That Do Not Apply

The following UK consumer rights do not apply to Artisan Furniture’s B2B sales:

Consumer Rights Act 2015 (CRA): applies only to consumers; its remedies (repair, replacement, refund, price reduction) are consumer‑exclusive.
Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013: the ‘14‑day cooling‑off’ period for online or distance sales applies only to consumers, not to resellers.
Other consumer refund or cancellation rights in retail settings.

As a reseller, you may need to provide these rights to your own end‑consumers, but they do not flow back to Artisan Furniture in our B2B relationship.

4. UK Legal Framework in a B2B Context

The two key statutes governing B2B sales are the Sale of Goods Act 1979 (SOGA) and the Supply of Goods and Services Act 1982 (SOGASA). Together, they imply certain terms into contracts unless excluded by agreement. In a B2B contract with Artisan Furniture, the following implied terms are particularly relevant:

Title: we must have the right to sell the goods.
Quiet possession: goods must be free from undisclosed encumbrances or claims.
Description: goods must correspond with their description.
Sample: if sold by sample, goods must correspond with the sample.
Satisfactory quality: goods must meet the standard a reasonable person would regard as satisfactory, considering description, price, and other relevant factors.
Fitness for purpose: if a buyer makes known a particular purpose, goods must be reasonably fit for that purpose (unless excluded).

Exclusion and limitation: in B2B contracts, some implied terms may be excluded, but the Unfair Contract Terms Act 1977 requires exclusions to meet a test of ‘reasonableness’.

In practice, this means our UK resellers benefit from the commercial protections of SOGA/SOGASA, while consumer‑only protections (CRA, 14‑day cooling‑off) do not apply.

5. What You Can Expect from Artisan Furniture

As a UK reseller, you can expect that:

Goods will match their description and agreed specifications.
Goods will be of satisfactory quality for commercial resale.
Title will pass properly, with goods free from undisclosed encumbrances.
Goods will be supplied from our Ipswich fulfilment centre efficiently and securely.
Any proven defects or non‑conformities, when notified promptly with evidence, will be addressed fairly (through repair, replacement, or credit).

6. What We Expect from UK Resellers

As our trade partner in the UK, you are expected to:

Manage your own obligations to end‑consumers under the Consumer Rights Act 2015 and Consumer Contracts Regulations 2013.
Handle any consumer ‘change‑of‑mind’ returns directly; these rights do not apply between you and Artisan Furniture.
Accurately represent Artisan Furniture products in your sales channels using the information provided.
Raise any product issues promptly with supporting evidence, so we can resolve them effectively.
Comply with agreed commercial terms, including payment and delivery schedules.

7. Conclusion

This UK‑specific reseller guidance is designed to give clarity. It explains what protections do and do not apply to your relationship with Artisan Furniture. It sets out mutual expectations, ensuring transparency and fairness. This is not a terms of trade document; formal contractual terms will be provided separately. By understanding these principles, resellers can confidently manage their own obligations while working with us in a B2B context.

Published January 2026 | Effective from January 2026 until Superseded or Amended