Meet The Founder

Amit Basu

Amit has chosen Britain as his true home because of – in his own words: “the greater opportunities, rewarding culture, fairness and freedom the country has offered me”

India born Amit is now a British citizen though remains an avid globetrotter through his varied business interests. He has an MBA in International Marketing Management, backed by a specialisation from London School of Economics (LSE). He migrated to UK under the prestigious Entrepreneurial Visa program granted by the British Government and operates from his Central London office.

His father, now retired, was a leading global banker, which gave Amit the opportunity to live in, explore and gain in-depth experience of various countries around the world, further honing his entrepreneurial skills. However, he has chosen Britain as his true home because of – in his own words: “the greater opportunities, rewarding culture, fairness and freedom the country has offered me.”

 The story so far

Amit started his furniture imports and exports business, Global Vision from a garage office, a cowshed factory and a jungle floor infrastructure in Jaipur, Rajasthan, in India in 2000, with just £450 of scholarship money earned during his school days.

His big break came when he decided to concentrate on pinewood furniture, quite simply because pine timber did not exist in India! After first importing pine from New Zealand and creating a now-iconic ‘fusion’ between Indian metal jali furniture and European designs, the stage was set for a massive leap forward. Amit had made his first £1m before he turned 30!

In the ensuing years until 2010, Global Vision quickly added several overseas customers, including Australia, New Zealand, Hong Kong, France, USA and Bahrain. The workforce increased rapidly and specialist departments were created to handle imports, exports, shipping and finance. Sales rose to £several million and the company maintained a healthy bottom line.

When the global financial meltdown slashed customer spending on lifestyle products, the company, like many others in its field, suffered the consequences and Amit was faced with two clear-cut choices: shut down and move on, or undertake a major restructuring and rebuilding process.

He chose the latter and split the company in half, creating:

  • Productive, efficient and well-run manufacturing & sourcing centres in Jaipur, India.
  • A lean, sleek front-end sales, research and product development entity in London, UK. 

Amit’s India operations includes – a corporate office, factory, 60+ employees and 150+ artisan workers while Amit himself oversees the UK & International business.

By 2012, the tide had well and truly turned, boosted by a series of high profile product launches. In less than two years an annual growth rate in excess of 100% was quickly achieved.

In October 2016, Global Vision Direct Ltd made a radical decision to go 100% digital by launching Artisan Furniture as they saw a major digital shift in the market and slowing sales due to falling retail sales & high street shops being closing down.

Artisan Furniture is an online platform which empowers retailers who are affected by internet sales. It is a strategic business unit (SBU) within the Global Vision legal entity, catering to independent retailers and ecommerce companies.

Amit aims to spin Artisan Furniture SBU into a separate legal entity and is exploring Venture Capital (VC) options. Ecommerce and corporate businesses has tremendously helped Artisan, in shoring up sales volume from few hundred pounds a month, to several thousand pounds a month.

Today, Global Vision Direct Ltd T/A Artisan Furniture boasts a 500+ ‘white label’ product portfolio, diverse and well-spread customer base, more than 6 overseas markets and a first-rate factory to doorstep delivery service.

Amit strongly believes that the era of conventional trade is over now and he aims to further develop Artisan Furniture as an online platform which empowers retailers who are affected by internet sales. It is a strategic business unit (SBU) within the Global Vision legal entity, catering to independent retailers and ecommerce companies.

Amit’s comments:
We remain a proud contributor into the British economy. We have a carefully controlled global growth strategy in place. We are ready, willing and able to respond to future opportunities and challenges.

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